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Today’s 22-Year-Olds Don’t Frequent Fast-Food Like The Generation Before Them

Fast-food’s old guard is giving way to a savvy new guard that is slowing-down the process and giving a needed nod to healthier ingredients.

With Monday’s death of 93-year-old Truett Cathy, the legendary founder of Chick-fil-A, the $200 billion fast-food industry finds itself at a generational crossroads. The direction that Cathy’s wildly-successful company takes going forward — under the leadership of his sometimes controversial son, Dan — could determine if an old guard fast-food chain can evolve to the new guard.

It doesn’t happen often. But in 47-year-old Chick-fil-A’s case, it’s certainly possible. The chain, already know for stellar customer service and better-than-most food quality, is increasingly pushing its way onto college campuses where the next generation of fast-food eaters seems willing to stand in long lines for its offerings.

The chicken chain with more than $5 billion in annual sales is listening and responding to the needs of Millennials by promising to remove antibiotics from the chicken, high fructose corn syrup from its dressings and perhaps even plastic from its serving trays.

But the privately-held chain with deep Southern Baptist roots still is listening and responding to a higher power by refusing to open its doors on Sundays.

Under conservative CEO Dan Cathy — famous for comments, for which he has since apologized, that questioned gay marriage — Chick fil-A is eager to attract Millennials. It’s almost as if Dan Cathy is quietly vying for a place among the most Millennial-wise fast-food CEOs: Chipotle’s Steve Ells, Panera’s Ron Shaich and Howard Schultz of Starbucks.

His father,Truett, who started with a diner in Atlanta in 1948 and opened his first Chick-fil-A there in 1967, was part of a very different generation of entrepreneurs, eager to attract Baby Boomers to drive up for a fast bite. His fast-food peers included the likes of Ray Kroc of McDonald’s; Dave Thomas from Wendy’s and, of course, KFC’s Colonel Harland Sanders.

“He was pretty much the last of that generation of true fast-food innovators,” says Christopher Muller, professor of hospitality at Boston University. “Truett changed the business because he invented the boneless chicken sandwich.”

That boneless chicken sandwich — which made him a billionaire — has since been mimicked by many major fast-food chains, including McDonald’s.

It was the aftershock of the 9/11 bombings in 2001 that forever-changed the fast food industry. “People started looking for different kinds of comfort,” says Muller. Some stayed home. Some sought different kinds of food.

“Today’s 22-year-olds don’t frequent fast-food like the generation before them,” says Robin B. DiPietro, professor of hospitality at University of South Carolina. “Fast food will have to morph into something fresher and healthier.”

The fallout is clear. Chipotle and Panera and Starbucks are on a tear. “They slowed it down and took a step back,” says DiPietro. “They gave the guest a place to sit and have an experience.

Meanwhile, McDonald’s same-store sales in the U.S. have started to head south. U.S. Burger King is trying to grow by purchasing Tim Horton’s — arguably Canada’s Number One comfort food seller. And Chick-fil-A, which recently became a bigger chicken seller than KFC, is on an extended mission to test its wings as a Millennial-loving chain.

“Chick-fil-A is right on the fence,” says DiPietro.

Truett Cathy won’t get to see if the chain successfully evolves from old guard to new. His funeral is on Wednesday.

But Panera founder Ron Shaich says Chick-fil-A already has accomplished that — and more — thanks to Cathy’s vision.”The guy is a hero to us all,” says Shaich, in a phone interview. “When you build true value over time, the customers will come.”

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12 minutes in STAR line -tours

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world FAMOUS legacy cOOl

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sunset strip 100 years of cOOl



Sunset Strip” is a documentary film that premiered on Showtime premium cable on Aug. 16, 2013. The film originally premiered in 2012 at the South by Southwest Film Festival. “Sunset Strip” is by filmmaker Hans Fjellestad.

The feature-length documentary tells the story of the famed strip in West Hollywood using archival footage and through interviews with famed personalities who frequented the locale. “Sunset Strip” includes interviews with Lou Adler,Tom Arnold Alice Cooper, Clive Davis, Johnny Depp, Phyllis Diller, Mick Fleetwood, Peter Fonda, Hugh Hefner, Robby Krieger, Tommy Lee, Ozzy Osbourne, Sharon Osbourne, Kelly Osbourne, Jack Osbourne, Keanu Reeves, Mickey Rourke, Sharon Stone, Slash and many more. The movie also shows footage of live performances featuring America, Dita Von Teese, Jane’s Addiction, The Head Cat, The Pussycat Dolls, RATT, Slash featuring Fergie, Smashing Pumpkins, Steel Panther and X.

“Sunset Strip” intersperses a loosely chronological account of the history of the long-time hangout of Hollywood stars and entertainers with interviews about their memories. The movie traces the 100-year history of the loudest street on the planet. The film explores this iconic West Hollywood location, starting as a trading route at the turn of the last century and taking center stage for music, fashion and all things rock and roll.

The stars of Hollywood started to congregate in the area in the early 20th century. Its reputation as a gathering spot for Hollywood actors and entertainers grew as the strip evolved over a period of generations, from the Jazz Age, burlesque era, Prohibition era, the glamour years of the 40s and 50s, the counterculture era of the 60s, the rock era, heavy metal era, grunge and so on.

A brief history is given of the “Garden of Allah,” also known as paradise in Joni Mitchell’s song Big Yellow Taxi, “They paved paradise and put up a parking lot.” Paradise was a popular place for the stars to stay in Hollywood in the early years but was eventually knocked down and replaced with a parking lot.

The famed hotel Chateau Marmont makes a few appearances in the movie, first with a historical perspective and later as the hotel where comedian Jim Belushi overdosed and died. There are also star interviews conducted at the hotel, a Hollywood favorite.

There are mentions of well-known hangouts, such as Schwabs, Ciras, Whisky-a-Go-Go, The Roxy, The Rainbow Room, The Comedy Club and more. There are also scenes of celebrities of the Golden Era, such as Marilyn Monroe, Clark Gable and Sammy Davis.

Famed groupie Pam Des Barres talks about the rock glory years and gushes about the days “Rock Gods” walked among them and performed at intimate venues. Footage of Jim Morrison and The Doors and Jimi Hendrix is shown.

The Comedy Club saw the heyday of stand-up comedy, launching careers of Robin Williams, Richard Pryor, Richard Lewis and Sam Kinison.

Johnny Depp talks about owning the Viper Room and the death of River Phoenix, who died of a drug overdose at the club.

The movie focuses on the cachet and glamour of the famous strip, but does not shy away from the gritty and sleazy side of the street. The strip always had a naughty reputation, but with the rock years came more crowds, drugs and free sex. Tommy Lee and Ozzy Osbourne talk about groupies and free wheeling sex, while Sharon Osbourne talks about the abuse that the rock stars inflicted on women. Kelly Osbourne talks about being a Sunset Strip kid and growing up in that wild atmosphere. Jack Osbourne on cast of DWTS

The snippets of interviews from the stars are woven together to tell a fascinating story about a place that many may wish they had visited, while others may be grateful to have missed the experience. The story is of the cutting edge of the entertainers of modern society and the changes in pop culture in the generations of the past century.

Since its initial premiere, “Sunset Strip” has appeared in over 20 film festivals worldwide, including a win for Best Doc Honors at the prestigious Capri Hollywood Film Festival in Italy and Best Doc Honors at the Catalina Film Festival.

“Sunset Strip” is currently on the Showtime Network cable schedule. Please see local listings for times.

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Customer Photos

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More or Less at a Hollywood Legend in Wonderland

John Wolfe, Sr. opened his iconic hamburger & hot dog superstar restaurant on 12.28.1975. A 1924 Union Pacific Passenger Car (our famous yellow train) took the place of a Lamborghini¬†dealership on the Sunset Strip. On 12.28.2014 we’ll be celebrating the start of our 40th year in Wonderland.

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Sunset Strip in 1984: The Famous Marlboro Man


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